Nike introduces a new tonal iteration of the iconic Dunk High sneaker model in 'Lemon Twist' for the season. The bright palette is full of pastel tones that are applied in a colorblocking design language. The mudguard, heel, collar flap, and eyestays are marked with light soft pink.
Light lavender follows before the signature Lemon Twist and bright yellow detail the silhouette as well. The midfoot Swoosh serves as the notable branding accent in a sandy tan color to contrast slightly.The tongue is made with a soft nylon material in a bright white and the rest of the upper is made with smooth leather materials in white to allow the pastel hues to stand out in contrast.
Image Credit: Nike
What's Driving This Trend
- Pastel-themed Sneakers
- Opportunity for the fashion industry to create a line of color-blocked footwear designs using pastel tones.
- Tonal Iterations of Sneaker Models
- Opportunity for the footwear industry to experiment with tonal iterations of popular sneaker models.
- Colorblocking Design Language
- Opportunity for the design industry to apply the colorblocking design language to various products and not just fashion items.
Who This Affects Most
- Fashion Industry
- There is a potential to capitalize on pastel colors in creating a new line of lifestyle fashion products.
- Footwear Industry
- The potential to create tonal iterations of popular sneaker models could cater to different demographics.
- Design Industry
- The color blocking design trend can be utilized in creating accessories, home décor, and even food packaging.
