Shortbread Crust Lemon Pies

Trader Joe’s New Lemon Chess Pie is a Twist on a Classic Southern Dish

This summer, Trader Joe's has all your dessert needs sorted with its new Lemon Chess Pie. Made by expert pie makers at a renowned bakery, this dish is sure to wow any crowd.

Chess pie is a classic Southern dish that features a custard-like filling and comes in varieties such as buttermilk, chocolate, lemon, and nut. Trader Joe’s Lemon Chess Pie is a new take on the dish that starts with a flaky shortbread crust, filled with a lemon-flavored custard filling. As Trader Joe's describes the pie, "Every bite starts with an opening gambit of citrus and cream, which leads to a middlegame of buttery crust and sweet custard flavors."

Perfect for pairing with whipped cream and a strong cup of tea, Trader Joe's Lemon Chess Pie will transport you straight to the South.

Image Credit: <i> Trader Joe's.</i>

Southern Dessert Trend
As traditional Southern desserts gain popularity in other regions, there is an opportunity for innovation in the creation and distribution of new twists on these desserts.
Shortbread Crust Trend
The popularity of flaky, buttery crusts is on the rise, creating a chance for companies to experiment with different fillings that pair well with shortbread.
Citrus Flavor Trend
As consumers demand more fresh and fruity flavors, there is an opportunity to incorporate citrus flavors like lemon into new and classic recipes.

Sectors Adopting This

Food Retail Industry
Grocery stores and bakeries can capitalize on the trend of traditional Southern desserts and offer new variations with modern twists.
Bakery Industry
Bakeries can experiment with different crusts and fillings to create unique takes on the classic chess pie and appeal to a wider market.
Restaurant Industry
Restaurants specializing in Southern cuisine can add lemon chess pie to their menu, capitalizing on the rising popularity of Southern comfort food desserts.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 76%
Freshness 9%