Sophisticated Summer Fashion Designs

The Lemaire Spring/Summer 2020 Range Explores Workwear Shapes

The Lemaire Spring/Summer 2020 collection explores a series of sophisticated cuts for the weather, rooted in workwear silhouettes. The range highlights an earthy color palette for the season, ensuring that the attention is paid to the clean shapes of the seasonal designs.

The muted hues include brown, cream, black gray, and some blue hues as well, adorning pieces including blazers, collared tops, trench coats, and trousers. The silhouettes that stand out include the boxy jackets and the flared pants with high-waisted cuts -- there are also long overcoats, lightweight outerwear, rolled cuffed denim pants, and more. Notably, the capsule also features some sporty elements with the joggers with piped seaming and layering tops with printed patterns.

Sophisticated Cuts
Disruptive innovation opportunity: Introduce new cutting techniques and technologies in fashion design to create unique and intricate silhouettes.
Earthy Color Palette
Disruptive innovation opportunity: Develop sustainable dyeing methods and natural pigment alternatives to create eco-friendly fashion collections.
Sporty Elements
Disruptive innovation opportunity: Combine athletic wear technology and fashion design to create versatile and comfortable clothing options suitable for various occasions.

Industries Being Reshaped

Fashion Design
Disruptive innovation opportunity: Utilize 3D printing and digital fabrication to revolutionize the fashion industry by creating customizable and on-demand clothing.
Textile Manufacturing
Disruptive innovation opportunity: Develop sustainable and biodegradable fabrics using innovative materials and production methods to reduce the environmental impact of the textile industry.
Athletic Wear
Disruptive innovation opportunity: Integrate smart textiles and wearable technology into athletic wear to enhance performance, track biometrics, and provide interactive features for users.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 7%
Freshness 9%