Later this year, Denmark plans to begin development toward the first LEGO Museum -- made up almost entirely of larger-than-life LEGO blocks. Visitors will be able to climb, play and interact with many parts of the museum, which will also feature a LEGO store, cafe and much more.
Bjarke Ingels Group (BIG) and Ralph Appelbaum Associates (RAA) are the architectural firms responsible for this collaboration. The firms' intent is not to be confined to our traditional understandings of a museum (visual), rather, it is to be a fully interactive and stimulating "experience center" (touching is allowed).
The companies have constructed a concept video to better understand the end product, but to give us a better idea, the LEGO Towers alone will be built out of 250,000 LEGO blocks, wow!
What's Driving This Trend
- Interactive Museums
- There is an opportunity for developing interactive and immersive museums that allow for hands-on experiences and visitor engagement.
- Larger-than-life Installations
- Installing larger-than-life structures created from everyday objects such as lego could provide a visually stunning and memorable experience for visitors.
- Experience Centers
- Designing centers that promote interactive experiences rather than visual ones has the potential to attract and retain more visitors.
Who This Affects Most
- Museums and Galleries
- Museums and galleries can incorporate interactive elements to create a more immersive and memorable experience for visitors.
- Retail
- Concept stores that prioritize interactive experiences rather than traditional selling may entice customers and result in greater sales.
- Architecture and Design
- Architecture and design firms can partner with brands to create unique structures, installations and experiences that will attract attention and be memorable to visitors.
