Video Game-Inspired Toy Collections

LEGO's Newest Set Includes 1,222 Pieces Inspired by 'Horizon'

LEGO has announced the 'LEGO Horizon Forbidden West' set in collaboration with 'Guerrilla Games.' This set is being released in celebration of the newest iteration of the 'Horizon' video game series, 'Horizon: Forbidden West,' which comes out on PS4 and PS5 consoles on February 18th, 2022.

The 1,222-piece LEGO set includes a large 13.5-inch 'Tallneck' figure, based on the creature of the same name from the video game, as well as a small 'Watcher' figure that is approximately two inches tall. The set also includes a LEGO Minifigure version of Aloy, the main protagonist of the Horizon series. The set also includes a few key pieces of scenery, such as a vine-covered traffic light and a birch tree. The traffic light pays homage to the post-apocalyptic setting of the video game.

The LEGO Horizon Forbidden West set will be available in May 2022 for $79.99 USD.

Image Credit: LEGO

Video Game-inspired Toy Collections
With the popularity of video game culture, new opportunities exist for toy companies to create collections based on popular game franchises.
Collaborations with Video Game Developers
Collaborating with video game developers to create exclusive toy sets allows companies to offer unique products for collectors.
Mixed Reality Toy Sets
Combining physical toys with mixed reality technology can enhance the playing experience and offer a new level of immersion for children.

Who This Affects Most

Toy Manufacturing
Toy manufacturers have the opportunity to tap into the growing market of video game-inspired toys.
Video Game Development
Video game developers can expand their revenue streams by collaborating with toy companies to create merchandise based on popular game franchises.
Augmented Reality and Virtual Reality
Augmented reality and virtual reality companies can work with toy manufacturers to create innovative mixed reality toy sets that offer a unique playing experience.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 90%
Freshness 12%