The LEGO Adidas UltraBoosts Have Built-In Studs for Custom Designs
Laura McQuarrie — April 6, 2021 — Art & Design
References: adidas & designtaxi
Over the years, many collaborative sneaker designs have been created in a way that pays tribute to the primary colors of LEGO's building bricks but the all-new LEGO Adidas UltraBoosts go above and beyond. The playful sneakers promise to appeal to those who are kids at heart, as they include an interactive, customizable component. Thanks to built-in studs, the sneakers create the chance to snap on colorful bricks in desired configurations. Adidas fans will appreciate that the brand's iconic stripes remain intact, yet they've been reinterpreted as LEGO 3-Stripes.
The sneakers themselves are made with a high-performance recycled material called Primeblue that's created with Parley Ocean Plastic, so the sneakers are as eco-friendly as they are entertaining to play with. The Adidas UltraBoost DNA x LEGO Plates Shoes are said to "celebrate of all the builders, dreamers and risk-takers who are changing the game in their own way."
The sneakers themselves are made with a high-performance recycled material called Primeblue that's created with Parley Ocean Plastic, so the sneakers are as eco-friendly as they are entertaining to play with. The Adidas UltraBoost DNA x LEGO Plates Shoes are said to "celebrate of all the builders, dreamers and risk-takers who are changing the game in their own way."
Trend Themes
1. Customizable Sneakers - With built-in studs for attaching colorful bricks, customizable sneakers offer a unique opportunity for personal expression and brand partnerships.
2. High-performance Sustainable Materials - More companies are choosing recycled materials like Primeblue as a way to create eco-friendly products that resonate with environmentally-conscious consumers.
3. Interactive Fashion - The blend of playful designs with high-performance materials allows for a new level of interaction between fashion and consumers, opening up new markets and ideas.
Industry Implications
1. Footwear - Sneaker companies and other footwear brands can create customizable, interactive products that appeal to both playful consumers and those looking for sustainable options.
2. Toy - Toy companies can leverage partnerships like LEGO and Adidas to create unique products that offer a new level of personalization and brand recognition.
3. Sustainability - Companies in the sustainability industry can use innovative materials like Primeblue to create eco-friendly products that are both functional and stylish, promoting their brand in a unique way.
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