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Leather-Crafted Cushioned Sneakers

Karhu Delivers the 'OG' Iteration of the Legacy 96 Model

— August 21, 2019 — Fashion
Finnish sneaker label Karhu turns its attention to its iconic Legacy sneaker series, which was first introduced in 1996, naming it the Legacy 96. It brings life back to the Legacy 96 OG, nodding to its debut in all its glory, with the same Air Cushion landing zone element.

Additional details that are highlighted in the return of the model are the sandwich construction at the heel cap, the EVA midsole, and the cushioned details for comfort and function. The uppers are constructed from premium Italian leather materials in purple and white hues. Notably, the Legacy 96 OG arrives in a special box that comes with an extra set of laces in gray and purple. If the footwear is purchased in stores, a matching tote bag is also complementary.
Trend Themes
1. Leather-crafted Sneakers - Disruptive innovation opportunity: Explore sustainable leather alternatives for sneaker production.
2. Iconic Legacy Sneaker Series - Disruptive innovation opportunity: Incorporate innovative design elements while maintaining the nostalgia and essence of classic sneaker models.
3. Premium Italian Leather Materials - Disruptive innovation opportunity: Develop new techniques to maximize the usage of premium materials in sustainable and cost-effective ways.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technological advancements like 3D printing and smart fabrics in the fashion industry.
2. Footwear - Disruptive innovation opportunity: Explore eco-friendly materials and production methods to create sustainable and comfortable footwear.
3. Retail - Disruptive innovation opportunity: Implement personalized shopping experiences through AI and virtual reality technologies in retail stores.
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