Leerdammer Grated has been announced as the latest addition to the brand's product range as a convenient option that's perfect for a variety of consumer needs. The product from the Lactalis UK & Ireland-owned brand features the signature Dutch semihard cheese profile but in a convenient grated format to make sprinkling it into your favorite recipes even easier. The cheese is crafted with traditional methods that include pasteurized milk and vegetarian rennet instead of animal rennet to give it a vegetarian-friendly recipe.
Group Marketing Director for Lactalis UK & Ireland Héloïse Le Norcy-Trott spoke on the Leerdammer Grated saying, "Leerdammer has a unique flavour and offering that really appeals to consumers, which is why it’s the number one cheese slices brand in the UK in value sales. We are confident that launching Leerdammer Grated will not only capitalise on this demand, but also offer shoppers a convenient new way to enjoy Leerdammer.”
Why This Trend Is Growing
- Convenient Cheese Alternatives
- Leerdammer Grated is the latest addition to convenient cheese alternatives that cater to busy consumers.
- Vegetarian-friendly Dairy Products
- Leerdammer Grated uses vegetarian rennet to give consumers a vegetarian-friendly dairy product.
- Traditional Methods, Innovative Formats
- Leerdammer Grated features traditional cheesemaking techniques in an innovative grated format.
Industries Being Reshaped
- Cheese Manufacturing
- Cheese manufacturers can expand their product lines by leveraging convenient, vegetarian-friendly options like Leerdammer Grated.
- Vegetarian and Vegan Foods
- Leerdammer Grated opens opportunities for companies in the vegetarian and vegan food market to offer more cheese alternatives that fit dietary restrictions.
- Convenience Foods
- The success of Leerdammer Grated shows the potential for convenience foods to meet the needs of busy consumers without sacrificing taste and quality.
