Entitled 'Stuck On You', the Lee Broomfield beauty story for the Sunday Times embraces whimsical and over-the-top makeup looks. This fantasy-themed image series features model beauty Nova Malanova who transforms into various characters with the help of taleneted make-up artist Andrew Gallimore.
The model sports crystal-infused cosmetics, ornate face jewellery and rainbow-hued lashes in this festive and theatrical editorial. Enhancing her bold makeup looks, Nova dons a bevy of wigged hair looks by stylist Federico Ghezzi and plays the role of circus performer, futuristic cyborg and retro era vixen.
This embellished beauty story by Lee Broomfield achieves its theatrical makeup looks using products from Dior that include the luxury brand's Hydra Life BB Eye Cream, Diorshow Mascara and its Dior Creme de Rose lip balm among other products.
What Makes This Trend Stand Out
- Whimsical Makeup Looks
- Opportunity for cosmetic companies to create and market bold and fantasy-themed makeup products.
- Crystal-infused Cosmetics
- Potential for beauty brands to develop and promote cosmetics infused with crystals for a unique and luxurious beauty experience.
- Ornate Face Jewellery
- Opportunity for jewelry brands to create and collaborate on ornate face jewelry designs that enhance makeup looks and provide a statement piece for consumers.
Sectors Adopting This
- Cosmetics
- Cosmetic companies can explore new product lines and marketing strategies to cater to consumers seeking whimsical and theatrical makeup.
- Beauty Accessories
- Beauty accessory brands can develop and offer a range of crystal-infused products such as brushes, sponges, and applicators.
- Jewelry
- Jewelry companies can collaborate with cosmetic brands to create unique and exclusive face jewelry designs to complement bold makeup looks.
