This is another instance of LED(light emitting diodes) technology's growing role in contemporary design. The Swarovski Signity watch which was deigned by Ilya Yakovlev, features a surface made from LED Swarovski crystals. The brightness and the color of the watch can be changed to suit the wearer's mood. Looks expensive.
Implications - Technology plays a huge part in today's society, and people get very excited whenever a new gadget hits the market, whether it be something small like a watch or a larger purchase such as a television. Advertisers who can amp up the excitement of a new release will help a business see much higher profits because more people will be aware of and aniticipate the new item.