The 'Lebensmitten' Photo Series Explores the Global Food Industry
Rahul Kalvapalle — May 23, 2014 — Lifestyle
References: nordenhake & theguardian
Lebensmittel (meaning 'foodstuff' in German) is a photo series, captured by German photographer Michael Schmidt, which consists of a wide-ranging exploration of the global food industry.
Schmidt spent seven years traveling around the world photographic factory farms, industrial slaughterhouses, farm animals as well as individual food items. The photo series is intended to get viewers thinking about where their food comes from, and how extreme consumption is changing the world.
Schmidt uses grids of photographs that draw the eye to sequences, hinting at narratives and repetition.
The photos in Lebensmittel show the food industry as being both mysterious and ruthlessly efficient in the manner in which it churns out products. The photos are dark, alluring and disturbing. Schmidt won the prestigious Prix Pictet award for the series.
Schmidt spent seven years traveling around the world photographic factory farms, industrial slaughterhouses, farm animals as well as individual food items. The photo series is intended to get viewers thinking about where their food comes from, and how extreme consumption is changing the world.
Schmidt uses grids of photographs that draw the eye to sequences, hinting at narratives and repetition.
The photos in Lebensmittel show the food industry as being both mysterious and ruthlessly efficient in the manner in which it churns out products. The photos are dark, alluring and disturbing. Schmidt won the prestigious Prix Pictet award for the series.
Trend Themes
1. Sustainable Food - Opportunity to disrupt the food industry by promoting sustainable farming and reducing the environmental impact of food production.
2. Transparent Supply Chain - Opportunity to disrupt the food industry by providing consumers with transparent information about the origin and processes involved in food production.
3. Conscious Consumption - Opportunity to disrupt the food industry by encouraging consumers to make informed choices and consider the ethical and environmental aspects of their food consumption.
Industry Implications
1. Agriculture - Opportunity for disruptive innovation in the agriculture industry to develop sustainable farming practices and increase transparency in the supply chain.
2. Food Processing - Opportunity for disruptive innovation in the food processing industry to adopt more sustainable and transparent methods of production.
3. Food Retail - Opportunity for disruptive innovation in the food retail industry to educate and empower consumers in making conscious choices about their food purchases.
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