The most recent editorial of Name It magazine features an editorial called Le Chevalier de Paris starring model Daniel Hamaj. Photographer Michael Brus captures Hamaj shirtless in a luxurious Paris apartment and dressed -- waiting for a date, perhaps? -- in the building's lobby.
Stylist Alberto Solon kept to a palette of denim, cream, black and navy blue for the editorial, selecting a crisp black suit, a comfortable woven sweater and a well-worn pair of jeans. Hamaj is first photographed smoking a cigarette, deep in thought; as the editorial progresses, he changes into his suit and departs his abode.
Le Chevalier de Paris is a somewhat understated editorial that nevertheless brings the heat with its opulent setting, judicious use of black and white, and smokin' hot model.
What's Driving This Trend
- Luxury Loungewear
- Opportunities for avant-garde designers and fabric manufacturers to create premium loungewear pieces that are both functional and stylish.
- Editorial Fashion Photography
- Growing demand for editorial photography that captures a sense of luxurious leisure and a mood of contemplation and calmness.
- Athleisure Wear
- Innovation opportunities exist for premium sportswear and athleisure brands to create high-end loungewear that can transition from the gym to the street.
Who This Affects Most
- Fashion
- Fashion designers can explore new collections that combine comfort and luxury for the modern consumer who seeks relaxation and style.
- Photography
- Editorial photographers can offer unique perspectives on loungewear and leisure activities through high-quality and innovative photography techniques.
- Sportswear/apparel
- Sportswear and apparel brands can find new markets for innovative loungewear that combines athletic and fashion design elements.
