The Lay-n-Go bags make it easy to see exactly what you've packed, because when it is opened up, it lies completely flat. The bag has a circular shape and a drawstring closure, so that you can lay out everything you need and make sure you haven't missed packing anything, or unzip to easily find an item.
Lay-n-Go has two types of bags available: a 'Traveller' bag, which is just the right size for small toiletries and a larger 'Lifestyle' bag that's ideal for toting around toys, craft projects or items for a day trip. The Lifestyle bag has backpack-like straps that make it even more portable.
Because of its unique circular shape, the bags can pack in a lot of stuff. And even if there is ever a spill inside of the bag, the whole thing can easily be washed.
Key Themes Behind This Trend
- Circular Bags
- The circular shape of bags provides new design and functionality opportunities for bag manufacturers to develop or redesign bags.
- Drawstring Closures
- Innovations in drawstring closures present design opportunities in the bag-making industry for manufacturers to develop more efficient and innovative closure mechanisms.
- Flat-pack Bags
- The idea of flat pack bags is a disruptive innovation that can change the way consumers travel or pack for their daily commute.
Where This Applies
- Travel and Luggage Industry
- The Travel and luggage industry could develop a new line or adopt the new trend of circular bags and drawstring closures, providing the market with more functional bags.
- Childcare and Toy Industry
- The Childcare and toy industry could promote the use of drawstring bags as a child-friendly storage solution for toys, promoting a sense of organization among children.
- Fashion Industry
- The fashion industry could incorporate flat pack bags into its product line, providing a new and trendy way of carrying everyday essentials.
