Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

McDonald's Singapore Release a Late-Night Menu for Nighttime Eaters

 - Aug 18, 2014
References: mcdonalds & brandeating
McDonald's Singapore is gearing up to target the nighttime eating ground with a fun late-night menu called Twilight. This innovative marketing idea is a great way to target late night munchers looking to grab a snack at unconventional hours.

The Twilight menu is a limited edition list of fast-food dishes that are ideal for crowds looking to eat between 6 pm and 4 am. The menu offers a wide variety of classic fast-food items with a slightly upscale twist to make eating junk food late a little bit more gourmet. The menu comes with dishes like the Grand Twilight Burger complete with steak sauce, fried onions and a fried egg as well as sweet items like the Midnight Delight two-bite brownies served with vanilla soft serve ice cream. This menu will most likely attract the nightlife crowd and satisfy all their late night cravings.