The lasso bag is an everyday carrying essential that's made from a single piece of water-repellent felt.
Made for those who love to create, this bag arrives in a flat-pack form, which presents the user with the opportunity to piece the bag together, with the help of an easy-to-follow instruction guide. The gorgeous bag boasts a natural gray colorway, with a vivid polyester strap that's stable enough to hold the bag together while offering a pop of color. Consumers can choose to customize the bag by selecting from a diverse range of colors.
In addition to the unconventional design, the Lasso bag is made with locally sourced materials, which would appeal to socially conscious consumers.
Photo Credits: designboom, kickstarter
Key Themes Behind This Trend
- Flat-pack Design
- The Lasso bag's flat-pack design allows users to assemble the bag themselves, presenting opportunities for customizable packaging and reducing shipping costs.
- Sustainable Materials
- The Lasso bag's use of locally sourced materials appeals to socially conscious consumers and opens up opportunities for sustainable sourcing in the fashion industry.
- Customization Options
- The Lasso bag offers a diverse range of color customization options, highlighting the trend of personalized and customizable products in the accessories market.
Where This Applies
- Fashion Accessories
- The Lasso bag's unique design and customization options align with the growing demand for innovative and personalized fashion accessories.
- Packaging
- The flat-pack design of the Lasso bag presents disruptive innovation opportunities in sustainable and customizable packaging solutions for various industries.
- Sustainable Fashion
- The Lasso bag's use of locally sourced, water-repellent felt taps into the trend of sustainability in the fashion industry, highlighting opportunities for sustainable fashion brands.
