LASHGOD's newest launch is the Fella Strip Lash Line, targeted towards men. The eyelash beauty brand furthers its commitment to inclusive beauty by offering vegan lash options for male-identifying people, thereby expanding the industry for all.
The Fella Strip Lash Line is available in four subtle styles. Each lash style is made from LASHGOD's signature vegan, hypoallergenic PBT fibers in a blend of black and brown, creating a sleek yet subtle eye-catching lash line. Consumers can choose between the Fancy Fella style, the Fellas in France, the Feline Fella, and the Feathered Fella eyelashes to match all outfit aesthetics, suitable for any occasion. Moreover, in support of men's health, LASHGOD is donating 15% of proceeds from the collection's sales to the Movemeber Foundation all month.
Image Credit: LASHGOD
What Makes This Trend Stand Out
- Male-inclusive Beauty
- The Fella Strip Lash Line expands the beauty industry towards male-identifying people, and brands can create more inclusive products for all genders.
- Vegan and Hypoallergenic Beauty Products
- LASHGOD's dedication to vegan and hypoallergenic lash options for men presents an opportunity for other beauty brands to attract consumers who value eco-friendliness and safety in their products.
- Charitable Donations in Beauty
- LASHGOD's 15% donation of Fella Strip Lash Line sales to the Movemeber Foundation sets a trend for beauty brands to support charitable causes, which can increase customer loyalty and improve brand reputation.
Sectors Adopting This
- Beauty and Personal Care
- Beauty and personal care brands can develop more inclusive and specialized products that cater to different genders and lifestyles, as LASHGOD did with the Fella Strip Lash Line.
- Eco-friendly Products
- The popularity of LASHGOD's vegan and hypoallergenic lash options show that there is a growing demand for eco-friendly beauty products, and brands can innovate on packaging and materials to reduce waste and carbon footprint.
- Charitable Organizations and Foundations
- Beauty brands can partner with charitable organizations and foundations to support social causes, such as men's health, and raise awareness and funding for important issues.
