As an expert in eye care renowned for its brightening eye drops, Bausch + Lomb is now applying its expertise to a lash and brow serum. The Lumify Eye Illuminations Nourishing Lash & Brow Serum combines peptides, biotin and hyaluronic acid with vitamins. This formula also contains a botanical extract from eyebright, the aptly named plant that has traditionally been used in herbal medicine for various eye-related concerns.
The lash and brow serum synergizes the potency of natural ingredients with scientific advancements, creating an effective and non-irritating way to enhance the eyes’ beauty without harsh ingredients.
In clinical studies, women saw fuller-looking lashes and brows in just four weeks with the use of this multi-benefit serum.
Why This Trend Is Growing
- Natural Multi-benefit Serums
- The combination of botanical extracts and scientific advancements in multi-benefit serums lead to non-irritating and effective ways to enhance beauty.
- Eyebright Extract Products
- The use of the traditionally utilized eyebright botanical extract in cosmetic products such as Lash & Brow Serum can lead to unique selling propositions.
- Quick-acting Lash & Brow Enhancers
- Clinical studies show that quick-acting multi-benefit lash and brow serums can lead to busy consumers trying natural beauty enhancement products.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can find disruptive innovation opportunities in natural multi-benefit serums and utilizing unique botanical extracts in their products.
- Herbal Medicines
- The herbal medicine industry can find opportunities in expanding traditionally used botanical extracts and ingredients into the cosmetics industry for unique purposes.
- Online Retail
- Online retail stores can find opportunities in quick-acting, multi-benefit lash and brow serums that can attract busy consumers willing to try natural beauty enhancement products.
