While some may see the Las Vegas Know the Code ad campaign as profiting from a well-publicized blunder on the part of Price Harry, others will see it as it is, a well-written statement coming to the defence of the blue-blooded's actions. It chastises the people responsible for the naked photo leaks, stating, "To those who traded in their pledge to their Las Vegas brethren, WE DEPLORE YOU. We are calling on you, the defenders of what happens in Vegas staying in its rightful place--in Vegas."
Drudging up the common adage often associated with the partying capitol of the country, the Las Vegas Know the Code ad campaign then redirects people to Las Vegas' Know the Code page where people can sign a petition promising to uphold it.
Key Themes Behind This Trend
- City Campaigns in Defense of Public Figures
- Opportunity for disruptive innovation in creating creative campaigns that both defend and promote public figures in the wake of scrutiny.
- Shaming and Chastising as Advertising Techniques
- Opportunities for disruptive innovation in using shame and criticism in advertising campaigns to grab viewer attention and create a strong sense of loyalty towards a brand or message.
- Pledges and Petitions in Advertising
- Opportunities for disruptive innovation in using pledges and petitions as advertising techniques to encourage customers to take a stand on various issues or beliefs promoted by brands.
Where This Applies
- Marketing and Advertising
- Industry experts can explore the use of controversial marketing techniques in campaigns to capture public attention and create promotional buzz for their brands.
- Public Relations
- Industry professionals can utilize campaigns that defend public figures while also promoting their brands through well-crafted messaging and calls to action.
- Social Activism and Advocacy
- Campaign feasibility for social activists and advocates to use petitions and pledges as effective tools for promoting beliefs and garnering support for various social causes.
