The Lanvin Fall 2013 ad campaign appears to star six different women. In reality, it is one woman: model Edie Campbell. The rising British beauty embraces her transformative capabilities to channel various character traits for the eccentric yet sophisticated photoshoot. As though inspired by "1960s, Alfred Hitchcock-esque heroines to film noir divas," as noted by Fashion Gone Rogue, the Lanvin Fall 2013 ad campaign is as entertaining as it is chic.
Posing in front of photographer Steven Meisel's lens, Campbell is shot in studio. The Lanvin Fall 2013 ad campaign is given a bit of a dark and mysterious vibe thanks to the concentration on theatrical shadows and somber expressions. From turbans and furs to full skirts and sequined heels, the outfits are made for women who want a bit of glamor in their lives.
Why This Trend Is Growing
- Transfomative Fashion Campaigns
- There is an opportunity to create more fashion campaigns that highlight transformation and diversity.
- Vintage-inspired Fashion Trends
- Companies in the fashion industry can capitalize on vintage styles inspired by different decades of fashion.
- Elevated Glamorous Style
- There is an opportunity to elevate and glamorize fashion styles with luxurious and elaborate detailing and accessories.
Industries Being Reshaped
- Fashion Industry
- The fashion industry should explore more experimental and creative approaches to advertising to appeal to a larger audience.
- Photography Industry
- The photography industry can benefit from pushing creative limits and experimenting with unique and unconventional styles of photography.
- Luxury Goods Industry
- Luxury goods companies can capitalize on creating elevated and glamorous products such as high-end furs, sequined heels, and luxurious accessories.
