Lands' End and Rowing Blazers Join Forces on a SS20 Collection
Lands' End and Rowing Blazers work in collaboration yet again to welcome the Spring/Summer 2020 season with full of goodies that are designed in reference to nostalgic elements. The duo recall fond memories of the past with a 'Port/Starboard' windbreaker jacket and a rugby shirt in teal and magenta. Jack Carlson, founder of Rowing Blazers recalls his youth generation with the expertise of Lands' End on personal importance.
The windbreaker is complete in a color-blocking design of red and green split down the middle and is complete with nylon materials for water-resistance before it is lined with mesh for breathability. The sleeves features branding details in white as a contrasting detail and is rounded out by a zipper enclosure, adjustable hem, and gartered cuffs.
Image Credit: Rowing Blazers, Lands' End
The windbreaker is complete in a color-blocking design of red and green split down the middle and is complete with nylon materials for water-resistance before it is lined with mesh for breathability. The sleeves features branding details in white as a contrasting detail and is rounded out by a zipper enclosure, adjustable hem, and gartered cuffs.
Image Credit: Rowing Blazers, Lands' End
Trend Themes
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Nostalgic-themed Fashion — Opportunity for fashion brands to tap into consumer's desire for nostalgia in their designs and marketing.
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Collaborative Fashion Collections — Opportunity for fashion brands to team up with other companies and create unique collections that appeal to wider audiences.
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Functional Fashion — Opportunity to incorporate technical materials and features into nostalgic designs, creating practical yet stylish garments for consumers.
Industry Implications
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Fashion Industry — Opportunity for fashion brands to use nostalgia as a design and marketing strategy to appeal to consumers and gain a competitive edge.
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Collaborative Industries — Opportunity for companies in different industries to collaborate and create unique products that merge their respective expertise.
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Materials Industry — Opportunity for materials companies to develop innovative technical fabrics that can be incorporated into fashion designs, creating garments with added functionality and performance attributes.
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