Zendaya stars in Lancome's Lash Idole Mascara ad, which is retailing the innovative mascara applicator. This product release serves as an expansion of Lancome's already-released collection of beauty goods under the 'Idole' name. Building on previous offerings, this particular mascara applicator is perfect for those looking to complete their collection.
The product arrives in chic pink and black packaging that's been embossed with Lancome's instantly recognizable flower motif. The applicator was designed with intention, claiming to be able to access and lift every single lash, making for a bold, bright-eyed look. In a press release, the brand's creative director Lisa Eldridge said“I’m obsessed with this mascara. It’s so flattering on the eyes as each lash is beautifully defined, fanned out and lengthened."
Image Credit: Lancome