Everything that this designer touches turns to iconic gold, and this time it’s the Karl Lagerfeld SS 2010 ad campaign. Photographed by Lagerfeld, the campaign's models include Baptiste Giabiconi and the gorgeous Abbey Lee Kershaw, who seems to be everywhere at the moment.
Of course, this collection is beyond elegant. With the iconic black and white clothing from Lagerfeld and those elongated legs of Kershaw, everything comes together quite nicely. Be sure to check out the gallery for more sophisticated shots from the Karl Lagerfeld SS 2010 promo ad campaign.
What's Driving This Trend
- Sophisticated Black and White Fashion
- There is an opportunity to disrupt the traditional color palette of fashion by promoting sophisticated black and white clothing in summer collections.
- Model Endorsement
- Collaborating with popular and trending models like Abbey Lee Kershaw as endorsers for a fashion brand or collection can lead to increased brand awareness and sales.
- Elegant Ad Campaigns
- Creating ad campaigns with an emphasis on elegance and sophistication can appeal to consumers and help to promote a brand or collection as aspirational.
Who This Affects Most
- Fashion
- Fashion industry professionals can take inspiration from the use of sophisticated black and white clothing for summer collections.
- Modeling
- Modeling agencies can leverage the popularity of models such as Abbey Lee Kershaw to promote and endorse fashion brands and collections.
- Marketing and Advertising
- Marketing and advertising agencies can explore the use of elegance and sophistication in ad campaigns for fashion and other aspirational products.
