The Lacoste 'Chic With a Twist' Range Boasts Graphic Sportswear
Jana Pijak — March 11, 2020 — Fashion
References: lacoste
The Lacoste 'Chic With a Twist' collection consists of elevated sportswear that is designed to "look just as good as it feels." Synonymous with effortlessly cool, comfortable and sport-minded apparel, French heritage brand Lacoste returns with a range of functional and versatile menswear presented as part of its Spring/Summer 2020 collection.
Standouts from the collection include crewnecks with green and white graphics that are an abstract take on a classic straight-across stripe, lightweight bomber jackets that are ideal for layering and logo-adorned shirts with oversized versions of the company's iconic crocodile.
In addition to its elevated sportswear apparel, the Lacoste Chic With a Twist line also includes seasonal accessories -- ranging from timeless ball caps to crocodile print scarves with lightweight fabric and simplified logo artwork.
Standouts from the collection include crewnecks with green and white graphics that are an abstract take on a classic straight-across stripe, lightweight bomber jackets that are ideal for layering and logo-adorned shirts with oversized versions of the company's iconic crocodile.
In addition to its elevated sportswear apparel, the Lacoste Chic With a Twist line also includes seasonal accessories -- ranging from timeless ball caps to crocodile print scarves with lightweight fabric and simplified logo artwork.
Trend Themes
1. Elevated Sportswear - Opportunity to innovate in creating stylish and high-performance sportswear for fashion-conscious athletes.
2. Abstract Graphics - Potential for disruptive innovation in the use of abstract graphics in clothing design to create unique visual appeal.
3. Functional Accessories - Opportunity for innovative accessories that combine functionality and style, such as lightweight scarves with simplified logo artwork.
Industry Implications
1. Fashion Apparel - Potential for disruptive innovation in the fashion apparel industry by creating elevated sportswear collections that appeal to a broader audience.
2. Clothing Design - Opportunity to innovate in clothing design by incorporating abstract graphics into sportswear to create visually striking and unique garments.
3. Accessories - Opportunity for disruptive innovation in the accessories industry by creating functional and stylish accessories, such as scarves and ball caps, with unique features and designs.
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