The Lacoste 'Chic With a Twist' collection consists of elevated sportswear that is designed to "look just as good as it feels." Synonymous with effortlessly cool, comfortable and sport-minded apparel, French heritage brand Lacoste returns with a range of functional and versatile menswear presented as part of its Spring/Summer 2020 collection.
Standouts from the collection include crewnecks with green and white graphics that are an abstract take on a classic straight-across stripe, lightweight bomber jackets that are ideal for layering and logo-adorned shirts with oversized versions of the company's iconic crocodile.
In addition to its elevated sportswear apparel, the Lacoste Chic With a Twist line also includes seasonal accessories -- ranging from timeless ball caps to crocodile print scarves with lightweight fabric and simplified logo artwork.
What's Driving This Trend
- Elevated Sportswear
- Opportunity to innovate in creating stylish and high-performance sportswear for fashion-conscious athletes.
- Abstract Graphics
- Potential for disruptive innovation in the use of abstract graphics in clothing design to create unique visual appeal.
- Functional Accessories
- Opportunity for innovative accessories that combine functionality and style, such as lightweight scarves with simplified logo artwork.
Who This Affects Most
- Fashion Apparel
- Potential for disruptive innovation in the fashion apparel industry by creating elevated sportswear collections that appeal to a broader audience.
- Clothing Design
- Opportunity to innovate in clothing design by incorporating abstract graphics into sportswear to create visually striking and unique garments.
- Accessories
- Opportunity for disruptive innovation in the accessories industry by creating functional and stylish accessories, such as scarves and ball caps, with unique features and designs.
