Swiss brand #tide works in collaboration with Sneakerness on the 'Lacelet Kit' -- it is entirely constructed from recycled ocean materials. The kit features two items in total -- a set of shoelaces and a bracelet that is both sustainably made from a stylistically conscious approach.
This way, customers can accent their sneakers while also spotlighting a social cause. The kit is made from plastics that have been gathered from the ocean and across coastlines through the Caribbean and Southeast Asia. The plastic was then grounded to become granules and yarns that are used to construct the bracelet and laces. Through this process, the energy was provided by solar power and the color palette of the piece spotlights Sneakerness' iconic black hue at the yarn and ocean green to recall #tide.
Image Credit: #tide