Labrum Tells an Intricate Tale Through its SS21 Collection
Labrum unveils its latest seasonal collection -- this time, it launches for the Spring/Summer 2021 season. It tells a narrative through fashion, embodying a strong sense of heritage and symbolism through fashion silhouettes. The Cotton Tree, which is more recognizable as the kapok tree is a historic symbol of Freetown, the capital city of Sierra Leone.
According to ancient legend, the tree gained importance in 1792 as a group of former African American slaves fought for the British during the American War in order to gain their freedom and settle in Freetown. When landing to shore, they walked up to a giant tree to hold a Thanksgiving service. This season, the brand honors the Cotton Tree with traditional tailoring and silhouettes that reference West African formalwear and British army apparel.
Image Credit: Xavier Scott Marshall
According to ancient legend, the tree gained importance in 1792 as a group of former African American slaves fought for the British during the American War in order to gain their freedom and settle in Freetown. When landing to shore, they walked up to a giant tree to hold a Thanksgiving service. This season, the brand honors the Cotton Tree with traditional tailoring and silhouettes that reference West African formalwear and British army apparel.
Image Credit: Xavier Scott Marshall
Trend Themes
1. Heritage Narrative-themed Fashion - Fashion collections that tell a story through traditional tailoring and silhouettes that reference history and culture while incorporating contemporary elements to appeal to modern consumers.
2. Symbolism in Fashion - Designs that incorporate symbols and motifs with cultural significance to create a deeper meaning and emotional connection with consumers.
3. Cross-cultural Fashion - Fashion that blends traditional style elements from different cultures to create a unique and innovative aesthetic.
Industry Implications
1. Fashion and Apparel - The fashion industry can incorporate storytelling in their designs and explore different cultures, symbols, and motifs to create unique collections that resonate with consumers.
2. Retail - Retailers can capitalize on the emotional connection and storytelling aspect of heritage narrative-themed fashion by creating curated shopping experiences that highlight the history and cultural elements of the products.
3. Tourism - The tourism industry can collaborate with fashion brands to create destination-specific collections that tell the story and celebrate the culture and heritage of the place, creating a new kind of fashion tourism.
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