The gendered nature of the toy market is under intense scrutiny by consumer parents who are looking for products like the Project Mc2 Ultimate Lab Kit to help switch up perceptions of what's suitable for either gender to be playing with. Designed to help girls get experimenting with a variety of different projects, the Project Mc2 Ultimate Lab Kit is focused on S.T.E.A.M.: Science-Technology-Engineering-Art-Math.
Enabling girls to perform over 15 different experiments, the kit comes complete with over 30 functional pieces and allows young scientists to partake when at home or on the road thanks to the included carrying case.
As the name of the product denotes, the Project Mc2 Ultimate Lab Kit is themed around the miniseries of the same name that empowers girls to get excited about science.