Nike introduces new iterations of it's signature Air Max Plus sneaker model, following the La Requin theme this time of year. There are two new colorways in the new design, one that takes a lighter tonal route, and the other is darker. The label refers to Paris influences, noting that the name of the new version directly translates to "shark."
The new model comes in black or white and each one refers to the new nickname. The Swoosh is carefully placed on the side to replicate a dorsal fin and the fish's jaw logo is seen across the tongue tab. Additional references are seen in the form of the shark's body on the uppers. The La Requin Air Max Plus sneakers are set to launch on March 7th.
Why This Trend Is Growing
- Shark-themed Sneakers
- Opportunity for disruptive innovation in the footwear industry by incorporating unique and eye-catching designs inspired by animals.
- Air Max Plus Sneaker Iterations
- Potential for disruptive innovation within the sneaker industry by continuously updating and reinventing popular sneaker models.
- Paris Inspired Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating Parisian influences and translating them into trendy and stylish designs.
Industries Being Reshaped
- Footwear
- Opportunity for disruptive innovation in the footwear industry through the introduction of themed sneakers that cater to unique customer preferences.
- Fashion
- Potential for disruptive innovation in the fashion industry by infusing popular trends with cultural influences, such as Parisian style.
- Sportswear
- Opportunity for disruptive innovation in the sportswear industry by collaborating with popular sneaker brands and incorporating unique design elements.
