Uruguay is sure to make a big fashion statement at the 2012 games when the team unveils its La Celeste Olympic shirts. The shirts, which represent the Uruguayan national soccer team, were created via crowdsourcing.
The Uruguayan national team put out a call to its fans over Facebook, asking them to submit images of blue sky. (The national team's nickname is 'La Celeste,' which roughly translates to light blue.) The team's fans responded, submitting over 100 images. The shirt will be constructed from those images, and all of the country's delegates at the 2012 London Olympics will receive one. The national team is also showing some love to its fans, giving away 150 of the La Celeste Olympic shirts to fans who submitted images.
The La Celeste Olympic Shirts Represent the Uruguayan Olympic Team
Michael Hines — June 6, 2012 — Lifestyle
References: facebook & springwise