The Kuvva platform has taken a unique approach to connecting artists to audiences: the company has artists curate a weekly set of images that rotate as your desktop screen savers. Kuvva’s stated mission is to "transform dead space into creative space."
The Kuvva platform is innovative in how it connects artists with an audience. What I particularly like about the platform is how you can easily discover new artist and the amount of variety that you encounter. Companies like Kuvva create a culture of appreciation for artists that do not have a recognizable brand.
Implications - The emergence of websites like Kickstarter and Etsy have given artists an opportunity to connect with an audience in a way that was never before possible. The consumer has a desire to find unique and original art works. Companies should consider ways that their marketing initiatives can bring these two groups together.
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