Kurly Klips was started by Lana after a trusted stylist of hers ruined her hair -- she decided to launch the company to celebrate natural curly hair. The brand offers clip-ins that help her clients look their best in the most natural and comfortable way.
The products are exclusively made with 100% human hair and started selling back in July 2013 at hair booths at church events and organized hair parties. Some of the clip-ins by Kurly Klips include the 'Fro Clip-ins,' the '3c Curls Clip-ins,' the 'Spirals Clip-ins,' and the 'Blowout Clip-ins.' There is also the 'Puffs & Ponies' Clip-in to wear one's hair up. The wide range of selection cater to different curly hair types and purposes.
Image Credit: Kurly Klips
Why This Trend Is Growing
- Natural Hair Care
- Opportunity to further innovate and expand within the growing market of natural hair care products, particularly with a focus on inclusive and diverse offerings.
- DIY Hair Styling
- Potential for Kurly Klips to expand their product line to include DIY styling tools and accessories for consumers who want to further personalize their clip-in styles.
- Virtual Try-on Technology
- Possible integration of virtual try-on technology to allow customers to visualize and experiment with different clip-in styles and colors before purchasing.
Industries Being Reshaped
- Beauty
- Kurly Klips has a unique and inclusive offering in the beauty industry with a focus on natural hair care products.
- Fashion
- Fashion and accessory brands can collaborate with Kurly Klips to provide a wider range of styling options and outfit coordination suggestions.
- Technology
- Opportunity for technology companies to partner with Kurly Klips for the development and implementation of virtual try-on technology.
