Edgy Club Couture

The KTZ Spring/Summer Collection Dresses Club Kids in Avant-Garde Rocker Looks

The KTZ Spring/Summer '16 collection has been revealed at this season's London Fashion Week. While the contemporary brand brought neoclassicism to New York last season, the London-based label is back in its hometown with a collection of 41 edgy looks.

KTZ is known for creating its own fashion movements and style waves, so while 70s style may be having a moment, KTZ is providing the total opposite. The KTZ S/S '16 collection is a line of modern looks that feature chain-link prints, splattered paint and eccentric patchwork.

Cool outerwear is constructed out of an interesting fabric that mirrors a crumpled lunch bag. An edgy rocker vibe is offered through leather clad looks from bondage-esque bra tops to applique-adorned mini skirts .

Edgy Fashion
The KTZ Spring/Summer '16 collection showcases avant-garde and edgy looks, presenting an opportunity to disrupt the fashion industry with bold and unconventional designs.
Contrasting Styles
By deviating from popular trends like 70s style, KTZ is embracing the total opposite, highlighting the potential for disruptive innovation by challenging traditional fashion norms.
Mixed Media
KTZ's use of chain-link prints, splattered paint, eccentric patchwork, and unique fabric for outerwear presents an opportunity for disruptive innovation in fabric technology and textile design.

Where This Applies

Fashion
The KTZ Spring/Summer '16 collection offers an opportunity to disrupt the fashion industry with edgy and unconventional designs that challenge traditional fashion norms.
Textile Manufacturing
KTZ's use of unique fabrics and mixed media in their collection presents an opportunity for disruptive innovation in fabric technology and textile manufacturing processes.
Fashion Retail
Retailers can capitalize on the edgy fashion trend showcased in the KTZ Spring/Summer '16 collection by offering avant-garde and unconventional styles to cater to the evolving tastes of their customers.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 67%
Freshness 8%

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