Rapper KRS-One and Buckshot have recently released a new song titled 'Robot' that urges rappers and hip-hop artists to be themselves and stay true to their music.
Auto-Tune is, of course, mentioned in this song and, like Jay-Z, KRS-One is urging his peers to discontinue their use of voice digitalization and remember the history of hip hop.
Check out the video above to hear Robot by KRS-One featuring Buckshot.
Implications - With technology rapidly taking over the lives of North American citizenry, consumers are becoming resistant to its ever-expanding impact as they're are losing sight between what's real and fake. Corporations are more likely to benefit from advertising campaigns that utilized unaltered imagery and video clips as consumers will feel the messages from these campaigns are trustworthy.