The Kris Van Assche Fall/Winter 2014/2015 campaign provides a literally intermingled look at fashion models. While faces and heads are entirely covered, legs and arms fling about and intertwine with one another, giving way to a confusing assortment of body parts.
Photographer Alessio Bolzoni produced these Kris Van Assche advertisements. While the placement of the figures is remarkable enough in its own right, Bolzoni furthered the eccentric elements present by applying violet and light blue lighting, showcasing the apparel in a highly chaotic manner.
The outfits displayed in this campaign resonate with its artistic direction. Colorful dotted tops come alongside suit jackets and formal tops that feature bird-like patterns. Evidently, the Kris Van Assche band is willing to push boundaries.
Why This Trend Is Growing
- Intertwined Fashion
- Opportunity for fashion brands to create visually captivating campaigns by intermingling body parts and pushing boundaries.
- Eccentric Lighting
- Potential for photographers to experiment with unusual lighting techniques to create chaotic and artistic fashion visuals.
- Boundary-pushing Apparel
- Chance for fashion designers to showcase outfits that challenge traditional norms and incorporate unique patterns and designs.
Industries Being Reshaped
- Fashion Photography
- Disruptive innovation opportunity in using unusual lighting and intermingling body parts to create visually captivating fashion campaigns.
- Fashion Brands
- Opportunity to push boundaries and challenge traditional norms by incorporating unique patterns and designs in clothing collections.
- Art Direction
- Potential for art directors to explore the concept of intermingled fashion and chaotic visuals in fashion advertising campaigns.
