Iconic Building Block Imagery

These Pop Culture Figures by KOS Brick Feature Iconic Symbols

Artist Kosmas Santosa also known as KOS Brick created a vast collection of pop culture statues and figurines using LEGO blocks. The artist showcased his immense skills with depictions of iconic cartoon families and popular fast food brands.

As extensive as this collection is, its consistency in detail and design remains evident throughout each individual piece. The collection consists of characters such as The Simpsons, Star Wars figures, McDonald's french fries and even tiny cassette tapes.

While LEGO is typically a toy for children to build skyscrapers with, KOS Brick is able to elevate the toy to a level of sophistication. By creating iconic characters and symbols that are easily recognized, the series addresses society's fascination and obsession with brand connectivity. The entire series presents shapes that resemble people, places and things and will appeal to fans of intricate art.

Iconic Brick Pop Culture
Elevating LEGO to a level of sophistication by creating recognizable pop culture figures using LEGO blocks presents opportunities in the toy industry for brand connectivity and sophisticated toys for children.
Consistent Design
Maintaining consistency in detail, design and recognizing brand connectivity in artwork presents opportunities in the art and design industry.
Miniature Figurines
Creating miniature figurines resembling everyday objects and other pop culture items as collectibles presents opportunities in the collectors' items industry.

Sectors Adopting This

Toy Industry
Creating sophisticated toys for children using LEGO blocks and recognizable pop culture figures can provide new opportunities in the toy industry.
Art and Design Industry
Recognizing brand connectivity and consistency in detail and design in artwork can provide new opportunities in the art and design industry.
Collectors' Items Industry
Creating miniature figurines resembling objects and pop culture items is a potential market opportunity in the collectors' items industry.
SCORE
4.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 51%
Freshness 8%

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