The Oakley x Meguru Yamaguchi 'Kororo' sunglasses are a new range of eyewear styles created in collaboration between the iconic sportswear brand and the renowned artist. The sunglasses come in 11 styles in total and are each characterized by their distinct personality thanks to the unique design that's achieved thanks to a custom-made machine. This was created by Oakley engineers in order to replicate the artist's brushstrokes to create eyewear that is as high-quality and ornate as possible.
The Oakley x Meguru Yamaguchi 'Kororo' sunglasses start at $156 per pair and will also see the brand donating $200,000 to the WHO COVID-19 Solidarity Response Fund. The eyewear is likely to be a hit amongst consumers seeking out accessories that highlight a distinct sense of personality and artistry.
Why This Trend Is Growing
- Artist-designed Sunglasses
- Disruptive innovation opportunity: Collaborate with artists to create unique and ornate eyewear designs.
- Custom-made Machine
- Disruptive innovation opportunity: Develop advanced technology to replicate artists' brushstrokes in the creation of high-quality eyewear.
- Accessories as Art
- Disruptive innovation opportunity: Tap into the market of consumers seeking accessories that showcase personality and artistry.
Industries Being Reshaped
- Fashion Accessories
- Disruptive innovation opportunity: Merge fashion and art by collaborating with artists to design unique sunglasses and other accessories.
- Eyewear
- Disruptive innovation opportunity: Develop advanced technology to create eyewear designs that replicate the brushstrokes of artists, offering high-quality and ornate options.
- Charitable Brands
- Disruptive innovation opportunity: Integrate social responsibility by donating a portion of sales to funds or organizations in need, creating a positive brand image and attracting conscious consumers.
