Cardi B is partnering with Knorr to launch a menu of Knorr Taste Combos—affordable recipes that show people that home-cooked meals can be as great-tasting and easy to prepare as restaurant meals. These nutritious meals unite vegetables with lean protein and products from Knorr that can be made in less than 30 minutes at under $4 per serving.
The recipes on the menu include Cardi B's Taste Combo, which pairs a medley of veggies with Knorr Chicken Bouillon. "That bouillon, by the way, is my secret ingredient to turn up the taste for my family," says Cardi B.
In partnership with Grubhub, for a limited time, fans in select areas of Manhattan and Chicago can search the delivery app for Cardi B's Taste Combo to order a meal kit with all of the ingredients needed to prepare the dish.
Key Themes Behind This Trend
- Celebrity Meal Kits
- Partnering with celebrities to create affordable and easy to prepare meal kits can attract a wider audience of home cooks.
- Affordable Nutrition
- Offering nutritious meal kits at a low cost can help address food insecurity and make healthy eating more accessible for people on a budget.
- Convenient Home Cooking
- Meal kit delivery services can provide a convenient alternative to restaurant meals for busy people looking to cook at home.
Where This Applies
- Food Delivery
- Partnering with meal kit delivery services can help expand the reach of celebrity meal kits to a wider audience.
- Celebrity Endorsement
- The use of celebrity endorsements in food marketing can capture the attention of consumers and drive sales.
- Food and Beverage
- Creating innovative meal kit offerings can help food and beverage companies stand out in a highly competitive market.
