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Co-Branded Sculpting Leggings

The New Knix x Bird’s Papaya Sculpt Legging Arrives in Time for Fall

— September 14, 2022 — Fashion
Knix has partnered again with Sarah Nicole Landry of The Bird’s Papaya to launch the new and improved Bird’s Papaya Sculpt Legging. Originally released in October 2020 in the Papaya Box, the leggings have some updated features including bonded panels cupping the rear creating lift and shape, bonded panel at the waistband for compression around the waist, and an upgraded shiny coat fabric to eliminate any peeling or separating.

“Looking back, I never thought tagging Knix in my content would lead to a long-term friendship and continued collaboration with a brand I admire. The release of The Bird’s Papaya legging is an absolute dream come true, and I can’t wait for consumers to test out the leggings and not only look but most importantly feel confident in their bodies,” says
Sarah Landry.

Consumers can purchase the Knix x Bird’s Papaya Sculpt Legging online and in stores. The leggings are available in sizes XS – XXXXL and are priced at $98 CAD.
Trend Themes
1. Co-branded Apparel - Partnering with popular influencers for co-branded apparel can lead to increased sales and brand recognition.
2. Body-positive Clothing - Creating clothing that promotes body positivity and comfort can appeal to a wide range of consumers and lead to brand loyalty.
3. Functional Enhancements - Adding functional enhancements such as bonded panels and specialized fabrics can distinguish a brand's apparel from competitors and drive sales.
Industry Implications
1. Fashion Retail - Brands in fashion retail can look to co-branded apparel and body-positive clothing to promote their products and increase sales.
2. Fitness Apparel - Companies in the fitness apparel industry can benefit from incorporating functional enhancements into their clothing to meet consumer needs and distinguish themselves from competitors.
3. Influencer Marketing - Influencer marketing is an effective strategy for promoting products and collaborating with influencers on co-branded apparel can lead to increased brand recognition and sales.
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