Kneon Magazine's latest editorial, titled 'Jelly,' features models Elodie Russell and Lauren Haynes drenched in neon-colored lights, their hair and clothing soaked by an invisible water source. The neon lighting combined with the water and sweat-drenched models creates an urban effect, almost as if these models were being photographed inside a grungy night club.
Photographer Elizabeth Kinnaird does a fantastic job of capturing the two models in extreme close-ups, without making the photos seem overwhelming. Their faces, while held close to the camera, look off into the distance, as if they were distracted. This distances the viewer from the photographs, while simultaneously drawing them in as they wonder at the story behind the photo series.
With 'Jelly,' Kneon Magazine has proven that editorials can showcase expert photography skills and modelling techniques ahead of fashion, bringing them more into the realm of art rather than fashion.
What Makes This Trend Stand Out
- Neon Lighting in Editorials
- Opportunity for brands to experiment with neon lighting in their editorial campaigns, creating a striking and artistic visual impact.
- Extreme Close-ups in Photography
- Potential for photographers to explore extreme close-up shots in their work, adding depth and intrigue to their subjects.
- Blurring the Lines Between Art and Fashion
- Opportunity to create editorials that transcend traditional fashion photography and delve into the realm of artistic expression.
Sectors Adopting This
- Fashion Photography
- Photographers can explore new techniques and styles, such as neon lighting and extreme close-ups, to push the boundaries of fashion photography.
- Fashion Retail
- Brands can incorporate neon lighting and artistic elements into their campaigns to differentiate themselves and create a unique visual aesthetic.
- Art Galleries
- Art galleries can showcase editorial photography that blurs the lines between art and fashion, attracting a diverse audience and sparking conversations about the intersection of the two.
