Kneon Magazine's latest editorial, titled 'Jelly,' features models Elodie Russell and Lauren Haynes drenched in neon-colored lights, their hair and clothing soaked by an invisible water source. The neon lighting combined with the water and sweat-drenched models creates an urban effect, almost as if these models were being photographed inside a grungy night club.
Photographer Elizabeth Kinnaird does a fantastic job of capturing the two models in extreme close-ups, without making the photos seem overwhelming. Their faces, while held close to the camera, look off into the distance, as if they were distracted. This distances the viewer from the photographs, while simultaneously drawing them in as they wonder at the story behind the photo series.
With 'Jelly,' Kneon Magazine has proven that editorials can showcase expert photography skills and modelling techniques ahead of fashion, bringing them more into the realm of art rather than fashion.