Hansel from Basel Helps You Stay Warm and Fashionable This Winter

 - Nov 24, 2009   Updated: Jun 23 2011
References: blog.urbanoutfitters & hanselfrombasel
Its winter once more and Hansel from Basel makes it possible for you continue to wear your favorite dresses and skirts despite the cold weather.

With a vast array of leg-warming tights to choose from, Hansel from Basel offers a toasty and stylish way to dress for winter.

My personal favorite is their tight that comes with a color patch kneepad. Other tights include polka-dotted, striped, and speckled designs.

Implications - Consumers often place personal vanity over practicality. This, however, doesn't mean that they'll completely negate the functionality of an article of clothing. Fashion houses that are able to satiate consumers' desire to look good while providing modern conveniences will likely attract customers more so than companies who simply focus on visual aesthetics.