Kix'ies is a modern lingerie brand with contemporary values. The label is dedicated to promoting body positivity and inclusivity for all women of all shapes, sizes, and ages – helping them feel confident in their skin.
Kix'ies offers a range of thigh high stockings that were designed to flatter your body, meaning they will stay in place without creating a muffin top (and letting you breathe). The brand understands that women have unique, "real life" bodies, and its sophisticated sizing system is based on thigh circumference and height, offering a much more custom fit than the traditional method of sizing by weight.
Shoppers can browse Kix'ies' entire range of stockings – including the holiday collection, bridal, body stockings, panties, and more – online.
Image Credit: Kix'ies
Key Themes Behind This Trend
- Body Positivity Movement
- Opportunity for retailers to promote inclusivity and self-love in their products and marketing strategies.
- Customized Sizing
- Innovative sizing systems that consider body shape and size for a more personalized fit.
- Inclusive Lingerie Collections
- The introduction of collections that cater to a wider range of sizes and body types.
Where This Applies
- Lingerie
- An opportunity for lingerie brands to embrace inclusivity and promote body positivity to increase sales.
- E-commerce
- E-commerce platforms can provide a wider range of products that cater to a broader audience and offer more personalized sizes.
- Fashion Retail
- Creating a unique sizing system that promotes inclusivity and individuality, leading to customer loyalty.
