KITH Women recently came out with a new line of contemporary lifestyle apparel that was designed with the help of Stella McCartney, an English fashion designer who has been working with adidas lately.
To promote the apparel, the brand released a stylized editorial, which shows just how versatile the pieces are. All of the styles are modeled outdoors, both in downtown urban settings and on a sandy beach. Included in the new KITH Women collection are sports bras, various styles of leggings, shorts, weather-resistant jackets, athletic tees, stylish crop tops, shoes and accessories like hats and belts.
All of the pieces come dual-branded, making the adidas by Stella McCartney input clear. Currently, the whole collection can be picked up from the KITH Women web store.
Why This Trend Is Growing
- Contemporary Lifestyle Apparel
- Disruptive Innovation Opportunity: Collaborating with influential designers to create unique and versatile apparel collections.
- Dual-branded Products
- Disruptive Innovation Opportunity: Integrating multiple established brands to create exclusive and highly sought-after merchandise.
- Stylized Editorials
- Disruptive Innovation Opportunity: Creating visually appealing content to showcase the versatility and desirability of new apparel collections.
Industries Being Reshaped
- Fashion
- Disruptive Innovation Opportunity: Embracing collaborative design approaches to offer fresh and unique fashion offerings.
- Sportswear
- Disruptive Innovation Opportunity: Combining fashion and functionality in sports apparel through designer collaborations.
- E-commerce
- Disruptive Innovation Opportunity: Leveraging online platforms to reach a wider audience and sell exclusive apparel collections.
