Classically Shaped Fall Apparel

The KITH Fall 2018 Collection Introduces its Second Delivery

The KITH Fall 2018 series recently unveiled its second delivery of the season and it is comprised of clean-cut silhouettes. The New York City-based retail label offers classic structures including the signature Ginza shirt, the Williams hoodie, Mercer pants, along with the Bleecker sweatpants -- all of which are updated with new fabric materials and design elevations. The label is also introducing its inaugural dresscoat that goes by the name of the Royce Wool Overcoat.

The Mercer pants get an update that pin-tucks the ends and the brand new Royce Wool Overcoat is available in three different tonal options of either pink, light blue, or navy blue. It has tonal silk lining and river shell buttons to contrast again its under-lapel. Some collaborative pieces in the second delivery include a crossbody bag and hiker boots done with Eastpak using corduroy.

Clean-cut Silhouettes
The trend towards clean-cut silhouettes in fall apparel presents an opportunity for brands to experiment with new fabric materials and design elevations.
Updated Classic Structures
The trend towards updating classic structures, such as the Ginza shirt and Mercer pants, presents an opportunity for brands to introduce new and innovative design features.
Inaugural Dresscoats
The trend towards introducing dresscoats, such as the new Royce Wool Overcoat, presents an opportunity for brands to expand their product lines and appeal to a wider range of customers.

Sectors Adopting This

Fashion Retail
The fashion retail industry can capitalize on the trend towards clean-cut silhouettes and updated classic structures to innovate and differentiate their fall apparel lines.
Fabric Manufacturing
The fabric manufacturing industry has the opportunity to experiment and develop new materials to meet the demand for innovative fall apparel designs.
Accessories
The accessories industry can capitalize on collaborative opportunities with fashion labels to introduce innovative products such as the crossbody bag and hiker boots done with Eastpak using corduroy.
SCORE
4.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 40%
Freshness 8%

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