KITH and New Balance join forces once again to bring Ronnie Fieg's sneaker visions to life for the Summer 22 collection. The new range spotlights the signature New Balance 990v1 sneaker model, the 990v2, the 990v3, and the 990v4 silhouettes.
The upcoming sneakers reference the New Balance 997.5 Cyclades color palette along with the 2015 Mykonos-themed aquatic blue, neon orange, and sandy beige. The 990v3 sneaker is designed in navy blue, light grey, and beige, which was seen back in 2013 on the 1600 Daytona sneaker model that was inspired by Fieg's trips to Daytona Beach. Continuing with the 990v2, the shoe is designed in the Dusty Rose palette that was seen back in 2020.
Image Credit: KITH
What's Driving This Trend
- Summer Sneaker Collaboration
- There is an opportunity for sneaker brands to collaborate for limited edition sneakers to celebrate different seasons.
- Signature Sneaker Models
- There is an opportunity for sneaker brands to highlight their signature models through collaborations with designers or other brands.
- Color Inspiration
- There is an opportunity for fashion brands to draw inspiration from different locations and use the color palette to create new collections.
Who This Affects Most
- Fashion and Retail
- The fashion and retail industry can collaborate with different brands to create limited edition collections to attract customers and create buzz.
- Sneaker Manufacturing
- Sneaker manufacturing companies can highlight their signature models by collaborating with designers or brands, which can lead to increased sales.
- Travel Industry
- The travel industry can inspire fashion brands with unique color palettes that can be used in creating new collections.
