Kino Lorber launched Kino Marquee, which is a new service that will help to offset theater losses that are occurring due to COVID-19. The new services allows audiences to support local theaters by purchasing a digital version of the movie. Kino Marquee recently expanded from 12 to 150 theaters that are participating, and the service was created to mimic the theater experience. Films are scheduled each week from Fridays to Thursdays, and films will have their own dedicated webpage with branding from the relevant theater. Showings will also be promoted on each theaters social media pages.
Kino Lorber also indicated that's will be working to scale the new project. Richard Lorber, the CEO of the company, spoke about the project's future, “As a company whose mantra has always been “experience cinema” we’re keen to help our exhibition partners maintain their visibility and value in launching the whole media career of the carefully curated films we all care so much about."
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What's Driving This Trend
- Digital Support for Theaters
- Creating digital platforms and services to support and offset losses for theaters during the COVID-19 pandemic.
- Virtual Cinema Experience
- Developing virtual cinema platforms that mimic the in-theater experience and allow audiences to support local theaters through digital movie purchases.
- Expanding Participation in Kino Marquee
- Scaling up the number of participating theaters in Kino Marquee to provide broader support for independent theaters.
Who This Affects Most
- Movie Exhibition
- Developing innovative strategies and digital platforms to sustain and promote independent movie theaters.
- Online Film Distribution
- Creating digital platforms and services for online film distribution, enabling theaters to reach audiences through virtual cinema experiences.
- Social Media Marketing for Theaters
- Utilizing social media platforms to promote virtual cinema showings and increase visibility and engagement for independent theaters.
