Cheeky Couple Duvets

The 'Her Side / His Side' King Duvet Helps Lay Claims on Bedtime Real Estate

The 'Her Side / His Side' King Duvet helps couples to divide up bed real estate in a cheeky way that favors the girl over the guy.

Featuring a black and white color scheme, the 'Her Side / His Side' King Duvet is emblazoned on two thirds with the label "Her Side," which is white, while the leftover space is black and reads "His Side," implying that the girl clearly has the right to more space than her beau.

Made from woven polyester and featuring a snap closure, the 'Her Side / His Side' King Duvet has a soft fleece underside, which will make it extra cozy when the king and queen of the manor slip under the sheets at bedtime.

Cheeky Couple Duvets
Duvet manufacturers can create more designs that bring humor and visual interest to bedding, prompting customers to replace their current decor.
Personalized Bedding
Manufacturers can offer custom bedding options for couples who want a unique way to claim their side of the bed.
Gender-neutral Home Decor
Decor companies can offer gender-neutral bedding options that appeal to couples who prefer less stereotypical themes.

Industries Being Reshaped

Home Decor
This industry can capitalize on the trend towards decorative bedding and offer more diverse options.
E-commerce
Companies like Amazon and Wayfair can capitalize on this trend and offer exclusive duvet designs that cannot be found in retail stores.
Hospitality
Hotels can personalize bedding for couples who want a unique sleeping experience and make a part of their honeymoon or romantic holidays.
SCORE
5.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 69%
Freshness 8%