Richard England is a Maltese architect who is deemed to be a key player in the progression of Mediterranean modernism and his striking creations are set as the backdrop for this Kinfolk magazine editorial. The project is shot by Romain Laprade with a focus that falls on the clean-cut silhouettes of the structures, the model's colorful ensembles and the expressive relationship between the two.
The shoot definitely harbors some surrealist undertones. Dubbed 'Lucid Dreams,' the name is a good descriptor of what the artistic intent behind the Laprade-shot Kinfolk magazine editorial is. The piece fuses the fashion universe with that of modernist architecture, showcasing that when boundaries are blurred, the imagination becomes limitless.
Photo Credits: Romain Laprade
What's Driving This Trend
- Fashion Meets Architecture
- The fusion of fashion and modernist architecture in photography shoots can lead to a new line of clothing design inspired by iconic buildings.
- Surrealist Fashion Photography
- Exploring surrealism in fashion photography by adding unexpected or dreamlike elements could be a disruptive innovation opportunity for the fashion industry.
- Architectural Art as Backdrop
- Using architectural art as a backdrop for fashion shoots can lead to unique marketing opportunities for both the fashion and architecture industries, especially due to the creative possibilities of manipulating light and shadows.
Who This Affects Most
- Fashion
- Fashion designers can look to iconic buildings as a source of inspiration for new and unique clothing designs, especially by considering meandering lines and unique geometric shapes.
- Architecture
- Architects can look to expand their artistic portfolio and create additional revenue streams by offering their building designs as backdrops for fashion shoots or exploring collaboration opportunities that exhibit both fashion and architecture.
- Photography
- Photographers can create new and exciting works by combining the worlds of fashion and architectural photography, including exploring new lighting techniques and experimenting with surrealism elements.
