Kinflyte Launches on Plus Size Retailer Dia & Co
Grace Mahas — March 17, 2023 — Fashion
References: kinflyte
Kinflyte, the size-inclusive bra brand recognized for its posture-correcting features and sustainable materials, has recently announced its first retail partnership with Dia & Co. This strategic alliance allows Kinflyte to extend beyond its direct-to-consumer business model and reach a broader audience.
The partnership introduces three key styles to the market: the Curve Zip Bra, designed for larger cup sizes; the Rise Zip Bra, providing maximum level support; and the Freedom Bra, designed with medium support for daily wear. These styles are offered in a range of popular colors to suit various preferences.
Available through Shop.Dia.com, Kinflyte's innovative bras can be found in sizes up to 5XL. For customers seeking even larger sizes, Kinflyte.com offers options up to 7XL. This collaboration between Kinflyte and Dia & Co aims to promote size inclusivity and provide a wider range of choices for consumers in the ever-evolving apparel market.
The partnership introduces three key styles to the market: the Curve Zip Bra, designed for larger cup sizes; the Rise Zip Bra, providing maximum level support; and the Freedom Bra, designed with medium support for daily wear. These styles are offered in a range of popular colors to suit various preferences.
Available through Shop.Dia.com, Kinflyte's innovative bras can be found in sizes up to 5XL. For customers seeking even larger sizes, Kinflyte.com offers options up to 7XL. This collaboration between Kinflyte and Dia & Co aims to promote size inclusivity and provide a wider range of choices for consumers in the ever-evolving apparel market.
Trend Themes
1. Size-inclusive Bras - There is an opportunity to disrupt the undergarment market by creating sustainable and functional size-inclusive bras that cater to all body types.
2. Posture-correcting Apparel - By incorporating posture-correcting features into clothing, there is an opportunity to provide consumers with functional and beneficial apparel.
3. Direct-to-consumer Business Model - The success of Kinflyte's direct-to-consumer business model indicates potential for other brands to adopt this strategy and reach a wider audience while cutting out intermediaries.
Industry Implications
1. Apparel Industry - There is an opportunity for the apparel industry to be more inclusive and cater to a diverse range of body types and sizes.
2. E-commerce Industry - As more consumers turn to online shopping, there is an opportunity for e-commerce platforms to partner with sustainable and innovative brands to provide customers with more options.
3. Sustainable Fashion Industry - By using sustainable materials and practices, brands can capitalize on the growing consumer demand for environmentally conscious fashion.
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