Humism's Automatic Watches Turn Time into Art

 - Feb 26, 2018
References: humism
Humism is an independent watch design studio that is reimagining time with its kinetic art watches.

Humism believes that since the industrial revolution, people become subservient to external routines—time has become a number used to regiment life. The Kinetic Art designs use the movement of time to reconceive the watch's purpose. Instead of being a keeper of routine, the watches turn time into spellbinding art, revealing the beauty of the flowing present. With the watches, time is no longer a number—time is beauty and time is art. The present is no longer to be planned away, but to be appreciated, as the flow of time mesmerizes and enchants us.

Humism is a design studio with a social heart—it donatse 5% of sales to charity.