Beauty expert and celebrity makeup artist to the stars Kandee Johnson shares her best tips and tricks on how to get the perfect sultry smoky eye in this Kim Kardashian makeup tutorial. This video is one in a series of videos Kandee is taking part of in collaboration with Glamour Magazine for the Beauty ReCovered series, which highlights looks from stars who have previously graced the cover of the magazine.
For this tutorial, Kandee travels back in time to channel the makeup look Kim wore on the 2011 Glamour Magazine cover. Some of the quintessential parts of a Kim K. makeup look include lots of highlighting under the eyes and on the sides of the nose and plenty of contouring. A thick set of brows help to define the eyes, but if you don’t have a particularly thick pair, they’re easy enough to fake with makeup. When it comes to the eyes, in the tutorial Kandee shows that it’s all about masterful layering and blending to achieve photo-ready perfection.
Key Themes Behind This Trend
- Sultry Smoky Eye
- Disruptive innovation opportunity: Develop a line of smoky eye makeup products that are easy to apply and blend for a flawless sultry look.
- Highlighting and Contouring
- Disruptive innovation opportunity: Create a range of highlighting and contouring products that cater to different skin tones and provide easy application techniques.
- Brow Enhancements
- Disruptive innovation opportunity: Invent a new kind of brow makeup or treatment that allows individuals to easily achieve thicker, more defined brows.
Where This Applies
- Makeup
- Disruptive innovation opportunity: Introduce new innovative makeup products and techniques that help users replicate celebrity makeup looks more easily.
- Beauty Magazines
- Disruptive innovation opportunity: Collaborate with makeup artists and celebrities to create exclusive tutorial series that educate and inspire readers to try new looks.
- Cosmetic Retail
- Disruptive innovation opportunity: Offer personalized makeup consultations and tutorials in-store and online to help customers master popular makeup trends.
