Building Block Butts

The Kim Kardashian LEGO Sculpture 'Bricks the Internet'

The Kim Kardashian LEGO sculpture is a clever take on not only the iconic Paper Magazine cover shoot, but also the phrase that accompanied it around the World Wide Web. While her naked form may have 'broke the Internet,' this take on the images 'brick the Internet.' Focusing on the pose that started it all, the Kim Kardashian LEGO sculpture comes complete with black gloves and fabric as well as a big smile.

LEGO artist Ochre Jelly, who also goes by Iain Heath, the Kim Kardashian LEGO sculpture is very impressive. It would have been hard to imagine recreating such a detailed image, yet he managed to execute it perfectly, down to both of her big cheeks.

Lego Art
Creating sculptures with Lego blocks using intricate design details can be a new avenue for artists in the field of sculpture and installation.
Viral Marketing
Constructing a Lego sculpture that alludes to a viral moment in pop culture can be an effective way for companies to generate buzz and engage with consumers.
3D Printing
Combining 3D printing technology with Lego blocks could be an innovative way to produce highly detailed, customizable sculptures.

Sectors Adopting This

Art
The introduction of Lego as a medium for art can disrupt traditional forms of sculpture and invite new voices into the art world.
Advertising
Viral moments can be used by companies to create Lego sculptures that can draw attention to their brand and increase engagement.
Manufacturing
3D printing advancements can provide a faster and more efficient way to mass-produce high-quality Lego blocks for use in various industries.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 97%
Freshness 8%

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